Available for new projects

I build the AI-powered systems that grow UK SMEs.

Without the agency bloat. Nearly two decades of commercial operations, applied to your business.

Combining AI and automation with nearly two decades of commercial operations experience to build the platforms, tools, and systems that growing businesses actually need.

Tools & Templates

A growing library, free to start, premium when you need it.

A growing library of free calculators and professional templates, from VAT and landed cost to merchandise planning and cash flow modelling. Free tools to get you started, affordable templates from £4.99, and premium planning models from £19. Use them as they are, or get in touch for a bespoke version tailored to your business.

How I work with AI

AI that works for your business, not just a buzzword.

Every system I build has AI and automation woven into its foundation. Not as a gimmick, but because it's the most powerful way to give small and growing businesses the capabilities that used to require entire departments.

I use AI to build intelligent chatbots that handle customer enquiries around the clock, document processing that extracts and organises information automatically, financial models that forecast and flag risks before they become problems, and reporting dashboards that surface the insights you'd otherwise miss.

The difference is context. AI without commercial understanding produces noise. I bring nearly twenty years of operational experience, from merchandising and finance to supply chain and e-commerce, which means every AI tool I build is grounded in how businesses actually work.

The result: systems that don't just store your data, they help you act on it.

~20
Years across UK retail & commercial ops
14+
Tools & templates published
£10M
live
Competitor platform rivalled, built solo
120
Stores opened across UK retail
Frequently asked

Common questions.

What is a Lead Recovery Audit?
A 48-hour deep-dive into why your website, forms, ads and Google Business Profile aren't turning visitors into leads. You get a prioritised PDF report and a 30-minute Loom walkthrough for £350.
Do you work with businesses outside the UK?
Most work is with UK SMEs because of the local tax, VAT and Companies House nuance, but systems, e-commerce and automation work is location-agnostic.
How do you use AI in your work?
AI is baked into the systems I build: intelligent chatbots, document processing, forecast-driven dashboards, automated reporting. It's a force multiplier on top of nearly two decades of commercial operations experience, not a buzzword.
What kind of services do you offer?
Business systems, process consultancy, SaaS and web builds, and ongoing support. See the /services page for the full breakdown, or use /contact to scope something specific.
Are the free tools really free?
Yes. The calculators on /tools are free and shareable. Paid templates and bespoke models are available separately for businesses that want more.

Got a project? Let's talk.

Whether you're launching your first product or scaling a growing brand, I'd love to hear what you're building.

Start the conversation