Selected work

Things I've built, shipped, and kept running.

A mix of internal platforms, consumer apps, and e-commerce. The thread that connects them: solving a real commercial problem, not chasing the tech.

Premium FashionLive · Operational backbone

Commercial Intelligence Platform

A premium womenswear brand operating across six sales channels was running its entire commercial planning on spreadsheets. I designed and built a cloud-based merchandise planning platform that handles top-down financial planning, style-level buy plans, OTB analysis, demand tracking, and carryover management, features that rival tools backed by $10M in venture funding, built at a fraction of the cost. The platform uses AI for automated data reconciliation, anomaly detection, and intelligent forecasting.

ReactViteSupabasePostgreSQL

Mobile Game / Web AppLive

Tsoro

A faithful digital version of the traditional Zimbabwean Shona board game, built from scratch with a hand-crafted sowing animation that makes every move feel like a real human hand laying seeds. Includes single-player against AI with three difficulty levels, local two-player pass-and-play, an interactive tutorial that teaches by doing, and online multiplayer with invite codes. Features Authentic and Casual rule modes, plus career statistics tracking.

ReactTypeScriptTailwind CSSFramer MotionZustandSupabaseVitesttsoro.app

Consumer AppLive

Freshly Tracked

A food waste reduction app helping households track expiry dates, plan meals around what they already have, and reduce the amount of food that ends up in the bin. Ongoing development focused on exchange functionality, pricing refinement, and user growth.

freshlytracked.com

FinTech · TradespeopleIn development

GraftApp

A platform for UK tradespeople, plumbers, electricians, builders, carpenters, to manage finances and stay compliant with HMRC's Making Tax Digital. Mobile-first, job-based tracking, automatic quarterly tax submissions. AI-powered categorisation learns from each entry, reducing manual data input over time. Targeting 2.5M self-employed tradespeople who must comply with MTD from April 2026.

E-Commerce LaunchLaunching within 3 weeks

Artisan Candle Maker

A complete Shopify e-commerce presence for a UK-based artisan candle maker. Product guidance and CLP compliance, payment processing, shipping logistics, and ongoing site management. Revenue share model, incentives aligned for growth.

Shopify

Own VentureOperational

Elizabeth Gracie E-Commerce

My own company operates as both the consulting entity behind darikwa.com and as an e-commerce venture. Where I practice what I preach: setting up Shopify, managing listings, handling fulfilment, and living the full lifecycle of an online business from the inside.

ShopifyWise Business

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