Systems, Process, SaaS and Web Services

Web & E-Commerce

I build and manage Shopify stores for small businesses and independent brands, with AI-powered tools built in from the start. Automated product descriptions, intelligent inventory alerts, customer behaviour analysis, and conversion optimisation, all configured alongside the fundamentals of product setup, payment processing, and shipping. Revenue share or fixed fee, so we can structure it in a way that works for your stage of growth.

Try the Shopify Fee Calculator to understand your real cost per order. Download the Shopify Launch Checklist (free) or the Product Launch Planner (£29) from our templates store.

• Shopify setup and theme customisation
• AI-assisted product descriptions and inventory alerts
• Payments, shipping, and tax configuration
• Customer behaviour analysis and conversion optimisation
• Ongoing site management and growth

SaaS & App Development

Custom web applications with AI at the core. Whether it's an MVP to test a concept, a dashboard that surfaces insights automatically, or a full platform with built-in chatbots, document processing, and intelligent workflows, I build fast, iterate based on feedback, and deliver tools that people actually use. Every platform I build uses the same AI-first architecture I developed for a commercial intelligence system that rivals venture-backed competitors.

Use the ROI Estimator to model the return on a platform investment, or explore the CAC & LTV Calculator to understand your unit economics.

• MVPs and rapid prototyping
• AI-powered dashboards and intelligent workflows
• Customer-facing platforms with built-in chatbots
• Document processing and automated insights
• React, Vite, Supabase, PostgreSQL

Business Systems Consultancy

Nearly two decades of running commercial operations across UK retail has taught me where businesses leak time and money. I help growing brands get their systems in order: accounting platforms, inventory management, e-commerce migrations, and financial modelling, all enhanced with AI-driven reporting and automation. If your business runs on spreadsheets and good intentions, I can help you build something that thinks for itself.

Start with the free Cash Flow Forecast tool, or download the Bottom-Up Cash Flow Model (£49), E-Commerce P&L (£4.99), or WSSI Buy Plan (£49) from our templates store. Need something bespoke? Get in touch.

• Accounting and inventory platform selection
• E-commerce and ERP migrations
• AI-driven reporting and financial modelling
• Off spreadsheets, into systems that think for themselves

Process & Efficiency Consulting

Most businesses know something isn't working but can't pinpoint where. I map your operations end to end using AI-assisted analysis, identify bottlenecks, and produce clear visual process documentation, swimlane diagrams, organisational charts, and workflow maps, that your whole team can follow. I then recommend where AI and automation can eliminate manual work entirely. Whether you're onboarding new staff, preparing for investment, or trying to stop things falling through the cracks, proper process documentation combined with intelligent automation is what turns a struggling operation into a scalable one.

Download the free Meeting Agenda Template, the Recruitment Cost Planner (£4.99), or get in touch for a bespoke process mapping toolkit tailored to your operations.

• AI-assisted end-to-end process mapping
• Swimlane diagrams & org charts
• Workflow documentation for teams
• Automation recommendations that eliminate manual work