Tool · Live

What does it really cost to land that product?

Suppliers quote one number. By the time stock reaches your shelf it's another. Plug in your shipment and see the true per-unit cost, and whether your retail price still has margin in it.

Unit cost (supplier currency)12.00

Units in shipment500

FX rate (supplier → GBP)0.790

Freight per shipment (GBP)£1,200

Insurance (% of goods + freight)0.5%

Duty rate (% of CIF)6.0%

VAT (%, recoverable if VAT-registered)20%

Clearance / brokerage (flat, GBP)£95

Payment / FX fee (%)1.5%

Retail price per unit (ex VAT)£49

True landed cost per unit (ex VAT)

£12.99

£15.52 inc VAT · supplier quote was £9.48/unit.

Gross margin / unit

£36.01

Margin %

73.5%

Markup %

277.3%

Shipment landed (ex VAT)

£6,494

Cost breakdown (per shipment)

Goods (FOB, GBP)£4,740
Freight£1,200
Insurance£29.70
CIF£5,970
Duty (6%)£358.18
Brokerage£95
Payment / FX fee£71.10
VAT (20%, recoverable)£1,265.58

Sanity-check your numbers with me